这本书是互联网时代海尔的一个缩影，海尔员工用漫画与文字表达对海尔经营理念、文化理念的理解，展现了海尔首创的“人单合一双赢”管理模式的原生态，对众多想要做大、做强的企业是很好的借鉴。

封面
Haier海尔员工画与话
Pictures and Words of Haier Staff
让每个人成为自己的CEO
I am my own CEO

封底
中国的海尔经验是继美国泰勒制、日本丰田经验之后的管理3.0版，是互联网时代的管理创新。常言说，道可道，非常道。海尔经验可道之处，固然可以用话来表达；难以言传之处，须画出来更得心传。《海尔员工画与话》让学习海尔经验的人们能更加接近常道。
Haier’s experience in China is Management 3.0. It represents innovation in the Internet age just like the Taylor System and the Toyota Way represented innovation in the past. According to Laozi, Tao that can be described is not universal and eternal Tao. Some of Haier’s experience can be expressed in words. But when words fail to deliver the message, illustrations can do wonders. The comic book can help people who want to learn from Haier’s experience get close to the universal and eternal Tao.
—中国社科院信息化研究中心秘书长、《互联网周刊》主编　姜奇平
Jiang Qiping, Secretary General, CASS Information and Research Center and
Editor-in-Chief, China Internet Weekly

这不是一本普通的企业宣传画册，而是一本深刻反映海尔这家全球家电第一品牌的全球化企业在最近几年所发生的管理变革读本。出乎我的期待，它不是来自于企业的CEO张瑞敏先生，或者其他的海尔高管，而来自于极富想象力的员工之手。不需要什么大场面，他们朴素而真实地向我们展示了一幅海尔在互联网时代转型与变革的艺术图解。
This is not an ordinary corporate brochure. It is a comic book on the fundamental changes that took place in Haier’s management during the globalization process of the world’s No. 1 white appliance brand in recent years. To my great surprise, it is not the work of CEO Zhang Ruimin or other senior executives. It’s written and illustrated by highly creative Haier employees. Without any gimmicks, the illustrations are able to explain Haier’s transformation and reform in the Internet age in a simple and realistic way.
—西班牙IESE商学院管理学教授　卡洛斯（Carlos J. Sanchez-Runde）
Carlos J. Sanchez-Runde, professor of management, IESE Business School

海尔无疑是当代中国最具有突破性的企业之一：身处利比刀片薄的行业，却用不折不扣的互联网思维搏出生天。来自海尔员工的“画与话”会让你切实地感受到，科层制是如何被消解，个体又是如何被赋权的。
Haier is arguably one of the most innovative companies in China today. In an industry where the margin is as thin as a razor blade, Haier is able to make a profit by tapping the full potential of the Internet. The comic book created by Haier employees makes it easy for readers to understand how hierarchy is broken down and how each employee is empowered.
—《中欧商业评论》执行主编　王正翊
Wang Zhengyi, Editor-in-Chief, CEIBS Business Review

Human Capital and Corporate Culture
Time passes like flowing water.
Yesterday, Haier people turned crisis after crisis into opportunities and victories. They were single-minded and patient because they always had a contingency plan and the best interests of their users in mind.
When we achieved success, we never looked back on our footprints and always looked ahead towards a new day.
Yesterday, Haier people created a big exclamation mark with their heartfelt efforts. Today, we must face an even bigger question mark. Why is that It’s because the classical management models that were proved effective for over 100 years no longer work in the Internet age. The only way out is through disruptive innovation. We are exploring this model right now. Although we are still in the dark, we believe that we’ll see the light at the end of the tunnel, because Haier’s culture empowers everyone to become his or her own CEO.
Human capital is the heart and corporate culture is the soul of a company.
(An introduction written by Haier CEO Zhang Ruimin for Haier Museum)
Note: “Haier Museum” was established in 2011, aiming to convey Haier’s startup and innovation spirit. It is the major training station of Haier corporate culture. The museum was designed by Academy of Art & Design, Tsinghua University.

企业管理

中国的海尔经验是继美国泰勒制、日本丰田经验之后的管理3.0版，是互联网时代的管理创新。常言说，道可道，非常道。海尔经验可道之处，固然可以用话来表达；难以言传之处，须画出来更得心传。《海尔员工画与话》让学习海尔经验的人们能更加接近常道。
——中国社科院信息化研究中心秘书长、《互联网周刊》主编姜奇平

这不是一本普通的企业宣传画册，而是一本深刻反映海尔，这家全球白电第一品牌的全球化企业在最近几年所发生的管理变革读本。出乎我的期待，它不是来自于企业的CEO张瑞敏先生，或者其他的海尔高管，而来自于极富想象力的员工之手。不需要什么大场面，他们朴素而真实地向我们展示了一幅海尔在互联网时代转型与变革的艺术图解。

——西班牙IESE商学院管理学教授 卡洛斯（Carlos J. Sanchez-Runde）
海尔无疑是当代中国最具有突破性的企业之一：身处利比刀片薄的行业，却用不折不扣的互联网思维搏出生天。来自海尔员工的“话与画”会让你切实地感受到，科层制是如何被消解，个体又是如何被赋权的。

《中欧商业评论》执行主编　王正翊

海尔集团企业文化中心 编：暂无简介

第一章 Chapter 1 海尔之“道” Haier’s Tao
第二章 Chapter 2 执一不失，能君万物Persistence and Flexibility
第三章 Chapter 3 太极生两仪Yin and Yang
第四章 Chapter 4 破，融会贯通Breaking down Barriers
第五章 Chapter 5 立，万物一体Harmony and Unity
第六章 Chapter 6 企业即人Business as a Human